CLIENT | SBS (Television Network)
WORK | Working as lead freelance designer on this project within the in-house SBS creative team, we created a campaign to promote a week in television focused around programs on race and prejudice. The focus being on SBS’ documentary ‘Is Australia Racist?’, presented by Ray Martin.
The campaign was inspired by the research results from one of the largest-ever surveys conducted on racism and prejudice in Australia, commissioned by SBS with Western Sydney University, which found one in five Australians experienced racism over the past 12 months. It challenged Australians to face up to racism and take part on social media using the #FU2RACISM hashtag which in turn fed into interactive website tickers to show the growing support of people standing up against racism.
The campaign ran on SBS television and across the five major metropolitan cities at train stations, bus stops, shopping centres, websites and digital billboards.
COPYRIGHT | While working at SBS